To become the leading sustainable denim and garments manufacturer in the world by developing sustainable business practices in our production processes and creating an environment of inclusion, diversity and development.
1We have a deep sense of Ownership & Accountability towards ourselves, our teams, our organization and above all our customers & clients.
2We instill a culture of Ethics in our organization and believe in doing the right thing, the right way
3We support and encourage people to generate ideas, have Initiative and recognize their potential
4We promote Empowerment of our people through tapping into their capabilities leading towards results and performance
5We encourage Communication and sharing of information at all levels upward, laterally and downwards
6We impart Commitment to excellence in all our capacity. We remain obligated to our customers and to our people to deliver not only what is expected of us but to build long term substantial partnerships
7We believe in working with Integrity in all our relationships. We are ethical, fair and honest to ourselves and to each other